Top 7 AI Tools for Real Estate Agents in 2025
AI is quickly becoming a part of real estate agents’ everyday workflows—from automating communication to sparking creative marketing ideas. While tools like ChatGPT are commonly used (and often free), many agents are also turning to specialized, paid platforms designed specifically for the real estate industry. In this blog, we’re focusing on AI tools built for real estate professionals—tools that agents are actively using in 2025 to stay competitive and work more efficiently.
To put this list together, we explored conversations on forums like BiggerPockets and Reddit, and even spoke directly with agents to understand what’s actually working in the field. Most agreed: AI tools for real estate agents are helping them save time, streamline tasks, and engage clients in new ways. That said, many also pointed out gaps—these tools aren’t perfect, and there’s still plenty of room for improvement. But with those challenges come opportunities. Through this blog, we want to highlight not just which tools agents are using, but how they’re adding value to their daily workflows—and how agents are measuring that value.
If you're interested in exploring even more real estate-specific AI use cases, check out this helpful blog from Lindy.ai on how AI is being used for lead generation in real estate: How to Use AI for Real Estate Lead Generation.
Here are seven of the best AI tools for real estate professionals in 2025—plus insights into what still needs solving.
1. Lofty AI – Smart Advertising & Lead Nurturing
Lofty AI sales assistant - https://lofty.com/ai/sales_assistant
Lofty is a real estate-specific CRM built to help agents stay organized, automate routine tasks, and maintain stronger connections with clients. It provides features to help you stay organized, automate tasks and connect with your clients, resulting in saving admin hours for the realtors.
Pros
- Contact Organization – Makes it easy to segment, filter, and find leads based on behavior, timeline, or communication history.
- Automation – Agents can set up campaigns and smart follow-up sequences that save hours each week.
Pricing
Starts around $500/month, with add-ons like AI assistants and advanced automation tools available at extra cost.
Cons & Opportunities:
Can be viewed as expensive with add-ons, especially for solo agents or small teams.
Opportunity: More flexible pricing tiers or usage-based models could make Lofty more accessible to newer agents.
2. Ace AI – CRM-Integrated Client Intelligence
Ace AI is an intelligent assistant designed for real estate professionals using FollowUpBoss.
Ace AI helps real estate agents and property managers by plugging directly into CRMs and offering intelligent lead scoring, behavior tracking, and actionable follow-ups.
Pros
- User-Friendly Interface – Clean, conversational UI makes it easy to interact and navigate.
- Automated Planning – Quickly creates and schedules action plans tailored to each client.
- Market-Aware Intelligence – Offers real-time insights like daily mortgage rates and market trends, which can be used to personalize follow-ups and build credibility with clients.
Pricing
$25 per month per 5000 contacts.
Cons & Opportunities
- Lacks Conversation History – Doesn’t retain full context from past client chats, which can affect personalized follow-ups.
- Opportunity: Adding long-term conversation memory would greatly enhance client relationship continuity.
3. Mailchimp AI – Smart Email Campaigns
https://mailchimp.com/solutions/ai-tools/
Mailchimp is an email marketing tool used by real estate professionals to enhance real estate marketing efforts, focusing on automation, lead generation, and personalized client communication
According to this blog, “For real estate agents, Mailchimp allows you to send out property updates (like branded iGUIDE virtual tour links), market reports or client newsletters with minimal effort. You can even personalize emails based on user behavior, helping you build stronger relationships with potential buyers and sellers.”
Pros
- Social media engagement- Schedule and automate social posts alongside email campaigns to stay consistent across channels.
- Cost-Effective Marketing – Ideal for agents looking to build a marketing presence on a budget.
Pricing
Free plan limits to 500 contacts and 1000 emails to be sent monthly.
Cons & Opportunities
- Limited Real Estate Customization – Most templates and automations are built for general industries, not real estate.
- Opportunity: Adding MLS integration or real estate-specific campaign templates could unlock much more value for agents.
4. Midjourney & Stable Diffusion – AI for Visual Listings
These AI image-generation tools are being used creatively by agents to enhance branding, virtual staging, and marketing content. With the right prompts, they produce high-quality visuals for listings. Here’s what one on BiggerPockets said - “I use mainly three different AI vendors, which are Midjourney, Dall-e & Stable Diffusion. While the first two are great for inspiration, the last one offers much more image control based on what is called ControlNets, which allows control of the composition and weights of an image. It can read an image and apply a new image within context. For example, let's stage an empty room, remodel a facade, do a new bathroom idea etc. “
Pros
- Generates Unique Visuals – Ideal for creating property images, virtual staging, listing graphics, or branded social content that stands out.
- Supports Creative Flexibility – Great for agents or teams who want to experiment with out-of-the-box marketing ideas or tailor visuals to a specific style.
Pricing
Both follow tiered subscription models, starting at $10 per month.
Cons & Opportunities
- Steep Learning Curve – Requires prompt engineering skills and some basic familiarity with image generation tools.
- Not Listing-Ready by Default – Images generated may not always meet legal or MLS standards, especially for virtual staging.
- Opportunity: Real estate-specific prompt libraries, compliance-friendly output settings, or easy integration into listing platforms could make these tools more practical for daily agent use.
5. Epique AI – Automated Client Communication
Epique AI offers a content-generation suite, including functionalities such as automated real estate blog posts, text-to-image synthesis, and customizing property descriptions. Additionally, it generates industry-relevant Instagram quotes, providing additional social media content for agents.
Pros
- Helps agents stay top of mind with clients without manual effort.
Pricing
Free to use.
Cons & Opportunities
Misinterprets Vague Prompts – The output quality can vary depending on how specific or detailed the input is, which may require extra editing.
Limited Integration Details – Currently, there’s little information available about how well Epique AI integrates with other tools like CRMs or listing platforms.
Opportunity: Improved prompt guidance and clearer integration options could make the platform more seamless for everyday workflows.
6. Offrs – Predictive Analytics for Lead Generation
Offrs uses AI to predict which homeowners are most likely to list their property within the next 6 to 12 months, analyzing over 250 data points to generate what it calls a “property score.” In addition to predictive insights, it helps agents launch targeted marketing campaigns and focus on high-probability leads that are less likely to be available to the competition.
Pros
Claims exclusive access of leads to one agent per territory.
Pricing
Starting from $400 per month for 15+ lead generation. The AI conversion model starts at $700.
Cons & Opportunities
- Long-Term Commitment Required – To unlock the full value of Offrs, agents typically need to commit to at least a 12-month plan, which may not suit those looking for short-term flexibility.
- Opportunity: Offering shorter-term trials or modular pricing could make the platform more accessible for new agents or teams testing predictive lead tools.
7. ChatGPT + Zapier – Build-Your-Own AI Workflows
Many agents are creating their own AI workflows using tools like ChatGPT combined with Zapier. From listing descriptions to lead follow-ups, it’s a flexible option for agents who want to customize their process.
Pros
High flexibility to create unique workflows tailored to an agent’s specific niche.
Pricing
Free for basic use
Cons & Opportunities
- Requires technical knowledge to build effective automations.
- Opportunities: Industry-specific templates could dramatically boost usability
Final Thoughts: AI Tools for Real Estate Agents Are Here to Stay
Whether you're a solo agent or running a growing brokerage, these AI tools for real estate agents are reshaping how business gets done. From automating marketing to predicting new listings, they're saving time, generating leads, and creating better experiences for clients.
But even the best AI tools for real estate have room to grow. As AI continues to evolve, so will the opportunities—and the challenges. The key is staying informed, testing tools for your workflow, and being ready to adapt.
For a deeper dive into more AI tools tailored for real estate, this article from HousingWire breaks down several useful options: AI Tools for Real Estate.
If you're curious to explore more tools focused on automation in real estate, check out this article from Ossisto: Real Estate Automation Tools.
How professionals are measuring value
Here are a few ways agents are measuring the ROI of AI tools in real estate:
Lead-to-client conversion rate – Tracking how many AI-qualified leads actually become clients
Time saved per task – Measuring hours saved on manual tasks like writing property descriptions, sending emails, or updating listings
Response time improvement – Noting how fast the AI assistant replies to inquiries vs. manual response
Email open and engagement rates – Monitoring the effectiveness of AI-generated campaigns through open rates and click-throughs
Listing speed (Time to Market) – Checking how quickly new listings go live with AI-assisted content and visuals
Ad performance (PPC/retargeting) – Evaluating cost-per-click, impressions, and conversions from AI-optimized ad campaigns
Follow-up consistency – Reviewing CRM activity to see if AI ensures consistent communication and reduces missed opportunities
Frequently Asked Questions
Q1: How technically proficient do I need to be to use these AI tools for real estate agents?
Most modern AI tools are designed with ease of use in mind. Many offer user-friendly dashboards, plug-and-play CRM integrations, and guided workflows. While some tools like ChatGPT + Zapier may require light technical know-how, the majority can be picked up quickly—even by agents with minimal tech experience.
Q2: Where can I find more real estate AI tools like these?
You can explore platforms like Product Hunt, The Close, and Reddit communities such as r/realtor and r/realestate. You can also follow proptech-focused blogs, newsletters, and conferences where emerging **realtor AI tools** and reviews are frequently shared.
Q3: Are there any legal or security concerns I should be aware of when using AI tools in real estate?
Yes. Be cautious about tools that handle client data, communications, or contracts. Ensure they comply with data protection regulations like GDPR or CCPA. Always check if the tool offers secure integrations and doesn’t store sensitive client data without consent. It’s also wise to review your local MLS or brokerage policies around automation and marketing.
Q4: How much do AI tools for real estate agents typically cost?
Prices vary widely. Some tools like Epique AI offer free plans, while others like Offrs or Lofty operate on custom pricing models. Expect to pay anywhere from $30/month for basic automation to several hundred for full-service platforms. Always ask for a demo and test ROI before committing long-term.
Q5: What’s the ROI of using AI in real estate?
The ROI depends on how you use the tool—most agents report major time savings, more consistent follow-ups, and higher lead conversion rates. Tools that automate repetitive tasks or predict high-intent leads often pay for themselves within a few closed deals. Track metrics like time saved, lead response time, and conversion to measure impact.
Q6: How do I choose the right AI tool for my business size or workflow?
Start by identifying your biggest pain point—lead gen, follow-ups, marketing, etc. Solo agents may benefit from plug-and-play tools like Mailchimp or Epique, while larger teams might need full-suite platforms like Lofty or Ace AI. Choose tools that integrate with your current CRM, are easy to onboard, and align with your client volume and goals.